About Us
At LIU Creative Co., Rachel and Nolan built their business to protect and enhance the freedom they value most in life—freedom of time, creativity, and adventure.
We believe the best stories aren’t just told, they’re experienced. That’s why we live them alongside the people and brands we work with.
The name LIU comes from our family motto:
"Live It Up. It’s your fish."
Born from a moment and a perspective that forever shaped us, it’s a reminder to take ownership of our lives and make the most of every single moment.
For us, Live It Up means understanding that time is limited and never guaranteed.
It’s about taking charge of your health, mindset, and journey—no matter what life brings—and seizing every opportunity to live, learn, explore, and grow.
Our work blends cinematic filmmaking with strategic storytelling, whether we’re capturing the heartbeat of a small-town business, producing content for a national corporation, or chasing the grit and beauty of an ultra-running race or hunting expedition.
Every project is a chance to craft something visually stunning, emotionally resonant, and true to the people at the center of the story.
Why We Do It
We’re passionate about sharing the energy, drive, and adventurous spirit of people and businesses doing extraordinary things across the country.
For us, film is more than a product—it’s a legacy, a way to inspire, and a tool to connect.
And because freedom is a family value, we do it all together—our whole family is part of the team, whether behind the camera, on location, or on the road.
LIU Creative Co. isn’t just our business—it’s our way of living life to the fullest while helping others share their story with the world.